Introduction

If you’re a business using social media you are most likely using a platform that helps you engage and communicate with your consumers the best. Maybe that’s Twitter or Facebook or perhaps Instagram? Social media continues to grow, with innovations and creators changing the way we buy, sell and communicate products and services. 

TikTok, a growing video sharing social media platform, has grown popular with influencers and celebrities, allowing anyone to express their creativity. However, with over 689 million users worldwide, according to Oberelo, brands have begun creating content on the platform to reach the Gen Z market. The app is projected to reach 1.2 billion users this year. Whereas other businesses have continued to develop their strategies on Instagram. The question is, what platform is better for business? Instagram or TikTok?

Is Instagram good for business?

Founded in 2010, Instagram currently has 1.8 billion users. In addition to this, the photo-sharing app has grown tremendously from its simple design and concept which was to share photos. Now you can share, shop, create and make money on the app. 

Instagram’s recent developments have enabled anyone to become a content creator and to develop their businesses. As well as, connect with others and build long-term business relationships. According to Statista, Chanel is currently the fashion brand with the most followers with 34.9 million followers.

So, Is Instagram good for business? Absolutely! With its recent media tool editions such as Instagram Reels, Guides, IGTV and a Shop tab, Instagram continuously creates updates to help businesses grow closer to their target market and turn a profit. In addition to this, it’s a good tool to add to your digital marketing strategy, especially if you are looking for long-term growth, to stay up to date with the latest trends and analyse what your target market likes to consume. See why Instagram can benefit your brand below! If you love using Instagram and need some tips and information about Instagram Reels, read our latest blog to find out how to create your very own reel.

Is TikTok good for business?

One of the latest social media platforms but one of the fastest-growing platforms TikTok, has shown businesses that there is no end to how creative you can be. With special effects, tricks and trends shaping the way we share content on social media.

TikTok is known for its dances and memes however, brands have begun adding TikTok to their social media strategies to gain the attention of the Gen Z market (aged 9-24).

So, is TikTok good for business? Yes! If you want to reach the younger market who are currently the most vocal, want to see positive business change, personalisation and have disposable income, this may be the platform for you. It may look overwhelming at first but finding out the most suitable accounts to follow and hashtags to look for can be helpful.

For example, If you’re a salon owner accounts such as RocknRoseHair and ChloeSwiftSylist may be perfect for you. Whereas if you’re a dental hygienist or practice accounts such as Doctor.Emeka, ToothStudents, and Avalene.R may be perfect for you. 

The inspiration on TikTok is endless and it’s a lighthearted way to express your creativity whilst getting your message across. You don’t have to be a TikTok genius to use the platform and there are different types of professionals joining the app every day to connect with others. See why TikTok can benefit your brand below!

Which social platform is better for business?

Studies from Markerly have shown that Instagram Reels are better for business compared to TikTok which tends to be more popular for influencers and celebrities. With Will Smith having the most followers on the platform with 30.6 million followers. Jason Derulo, Jojo Siwa and Justin Beiber are also amongst the most popular accounts. Influencers received more likes on TikTok compared to Instagram. Although, this could be for many reasons. It may depend on how long you’ve been on the platform and the number of followers you have. 

Maybe TikTok is the better platform if you are an influencer or Instagram is more suitable for your business. The key takeaway from this is it depends on what type of business you are and who your target market is.

You could use both platforms to reach different markets or maximise your digital reach. Both platforms offer great benefits. Instagram also developed Instagram Reels to compete with TikTok, so you will always be able to create high-quality video content. You can even post interchangeable content on both platforms.

However, If you do want to repurpose your TikTok content for reels, ensure you remove the TikTok logo otherwise Instagram will not push your content as much as they are trying to compete with Instagram Reels.

Conclusion

In conclusion, the rise of influencers and influencer marketing has become pivotal for brands. Content creators have made brands rethink their marketing strategies to satisfy their audiences. However, with dances, how-to videos and memes sweeping the average Instagram feed you may be asking yourself “where do I fit in?”.

It’s important to understand that you do not have to do everything. 

Understand who your target market is, what they like and dislike and the most efficient way to reach them. For example, if your market is in the over 50s bracket, doing fast dances may not be the best option. Social media can become saturated at times as there is a new trend every day. But as a business, you should always seek new platforms and new ways to connect with your consumers. Social media is a vast place, is constantly growing and so are your consumers. Therefore, creating a personalised message for each platform will help you reach the right market and boost your business.