Press release writing and distribution for brands that need news to reach the right people
We write and distribute press releases that generate coverage and build the media presence your brand needs to grow.
Press release writing and distribution for brands that need news to reach the right people
We write and distribute press releases that generate coverage and build the media presence your brand needs to grow.
What distribution channels do you use for press releases?
We distribute through premium wire services that syndicate to thousands of newsrooms, journalists, and online publications. For health and wellness brands we also target category specific outlets including health trade publications, consumer health media, and investor focused business outlets. Distribution strategy is tailored to the news and the audience rather than using a single channel for every release.
Can you help with press releases for sensitive or regulated health topics?
Yes. This is one of our core strengths. Health brands face specific compliance requirements around what can and cannot be claimed in public communications. We review every release against FDA and FTC standards before distribution so your announcement reaches the media without creating regulatory exposure or requiring last minute legal revisions.
Why it matters
Earned media does something paid advertising cannot. It signals to customers, investors, and partners that your brand has been recognized by sources they already trust. A feature in a health publication or a funding announcement in business media carries credibility no ad can replicate. Most releases do not get picked up because they are written for the brand rather than the journalist. They announce what the company finds exciting without answering what every editor asks first. Why does this matter to my audience. We write releases that answer that clearly, distribute through the right channels, and follow up to maximize placement. For regulated health brands, every claim meets FDA and FTC standards before distribution.
3x
Higher media pickup rate
Our releases achieve higher pickup rates than health industry averages.
45%
Increase in branded search
Editorial coverage drives branded searches as readers look up brands they discover.
99%
Compliance approval rate
Every release clears regulatory review so coverage never creates compliance exposure.
40%
Domain authority lift
Media placements generate backlinks that support domain authority.
Our approach
Every release is written for the journalist first, reader second, brand third. Distribution follows a strategy, not a template.
STRATEGIC
Story Angle Development
We identify the angle that makes your news relevant to journalists, then build the release around that angle rather than what the brand wants.
COMPLIANT
Writing & Claims Review
We write releases that meet journalistic standards for health news and review every claim against FDA and FTC guidelines before distribution.
TARGETED
Distribution & Targeting
We distribute through premium wire services and targeted journalist outreach across the publications most relevant to your category.
ONGOING
Coverage Tracking & Reporting
We track pickup, coverage, backlinks, and brand mentions so you have a clear view of what each release delivered.
Next steps
If your brand has news but is not getting the coverage it deserves, that is where we start.
Start a conversation
Give your next announcement the story it deserves
Make your news clear, credible and relevant, with a press release and distribution plan built to reach the right publications and audiences.
