Generative engine optimization for brands that need to show up in AI search results, not just Google
We optimize your brand for AI search tools like ChatGPT, Perplexity, and Google AI Overviews so you appear in the answers.
Generative engine optimization for brands that need to show up in AI search results, not just Google
We optimize your brand for AI search tools like ChatGPT, Perplexity, and Google AI Overviews so you appear in the answers.
How is GEO different from SEO?
Traditional SEO optimizes for how search engines like Google rank web pages in their results. GEO optimizes for how AI tools like ChatGPT, Perplexity, and Google AI Overviews evaluate brands and form recommendations. The underlying signals overlap but the strategies, content requirements, and measurement approaches are meaningfully different. Brands that only do SEO are increasingly invisible in AI generated answers.
Is GEO relevant for health and wellness brands specifically?
More so than almost any other category. Health and wellness consumers increasingly use AI tools to research products, compare brands, and ask questions before making purchasing decisions. For brands in supplements, diagnostics, telehealth, and personal care, appearing in AI generated answers is becoming as important as appearing in traditional search results.
Why it matters
A growing number of people no longer scroll through search results. They ask AI tools directly. ChatGPT, Perplexity, and Google AI Overviews now answer questions that used to drive traffic to websites. For health and wellness brands, this shift is significant. Patients ask AI which diagnostic test to trust. Consumers ask which supplement is most credible. People ask which specialist to consider before they ever open Google Maps. If your brand is not part of how these tools form their answers, you are invisible at a critical moment in the buying decision. Traditional SEO optimizes for search engines. GEO optimizes for how AI systems evaluate and recommend brands. The two are not the same.
3x
Increase in AI citations
Brands we optimize appear more in AI generated answers for their category.
47%
Growth in branded search
AI search visibility drives branded searches as people look for brands they discovered through AI.
40%
Higher content visibility
Ranking for high-intent terms generates more qualified leads than awareness content.
94%
Client retention rate
AI search is growing and early GEO investment compounds over time.
Our approach
GEO differs from traditional SEO. We build the signals and authority that AI systems use to evaluate and recommend brands.
AUTHORITATIVE
Brand Authority Building
We build the credibility signals AI relies on, including authoritative content, trusted citations, and brand mentions across quality sources.
STRUCTURAL
Content Optimization
We structure and optimize content so AI systems can accurately interpret, reference, and recommend your brand for relevant queries.
PRECISE
Query & Topic Mapping
We identify the questions your audience asks AI tools and ensure your brand is positioned to appear in the answers.
ONGOING
Monitoring & Refinement
We track brand appearance across AI platforms and refine strategy as these tools evolve and their ranking behaviors change.
Next steps
If your brand is not showing up in AI search for your category, that is where we start.
Start a conversation
Be part of the answer when customers ask AI
Build your brand’s visibility and credibility across AI search, so customers discover you while exploring their options.
