Influencer marketing for health brands that need authentic reach and compliant partnerships
We build and manage influencer programs that drive awareness, trust, and conversion for regulated health brands.
Influencer marketing for health brands that need authentic reach and compliant partnerships
We build and manage influencer programs that drive awareness, trust, and conversion for regulated health brands.
What size of influencer do you work with for health brands?
We work across creator tiers from micro influencers with highly engaged niche audiences to mid-tier and macro creators with broader reach. For health and wellness brands, we typically find that micro and mid-tier creators in relevant health categories outperform larger generalist creators on both engagement and conversion. Creator selection is always driven by audience fit and credibility, not follower count alone.
How do you manage FTC compliance for influencer content in health categories?
Every piece of influencer content goes through a compliance review before it is published or used in paid campaigns. This includes verifying proper sponsorship disclosure language, reviewing any health or product benefit claims against FTC guidelines, and confirming that the content meets platform-specific requirements. For health brands, we also brief creators on compliant messaging before production begins so the content requires minimal revision at review stage.
Why it matters
Health and wellness buyers trust recommendations from people they follow more than ads from brands they do not know. Influencer marketing works because the credibility is borrowed before the sale. A creator whose audience already trusts them on health topics can introduce your brand in a way no paid ad can replicate. For regulated health brands, influencer marketing also introduces compliance risk most programs do not manage well. Creators making health claims on your behalf are subject to FTC disclosure requirements. Product benefit language in influencer content carries the same scrutiny as your own ads. We build influencer programs that generate authentic reach and keep every piece compliant before it goes live.
3x
Higher purchase intent
Influencer recommendations drive higher purchase intent than brand content.
50%
Lower acquisition cost
Influencer-driven acquisition consistently costs less than equivalent paid media reach.
5x
Higher engagement rate
Creator content generates more engagement than brand content across platforms.
99%
Compliance approval rate
Every influencer asset is FTC reviewed before publishing or boosting.
Our approach
Every influencer program we run covers creator strategy, sourcing, content review, and compliance before any post goes live.
STRATEGIC
Influencer Strategy
We define the creator profile, content format, and messaging angles that align with your brand and category before outreach begins.
SOURCED
Creator Sourcing
We identify and vet creators whose audience, credibility, and content style align with your brand without compromising authenticity.
COMPLIANT
Content Review
Every piece of influencer content is reviewed for FTC disclosure requirements and health claim standards before it is published.
MEASURED
Performance Reporting
We track reach, engagement, and conversion data across every creator and use performance insights to refine the program.
Next steps
If influencer marketing is not driving measurable trust or conversion, that is where we start.
Start a conversation
Reach new customers through voices they already trust
Build creator partnerships around audience fit and a clear commercial purpose, with campaigns that connect your product to real customer interests.
Plan your influencer campaign
