LOCAL SEARCH & AI VISIBILITY

SEO and AI search for a multi-location restaurant group

We run SEO and AI search for a multi-location restaurant group, so each location shows up when nearby diners search on Google and ask AI assistants where to eat.

Company:

Multi-location restaurant group

Industry:

Hospitality

Segment:

Restaurants and cafes

Business model:

Multi-location

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LOCAL SEARCH & AI VISIBILITY

SEO and AI search for a multi-location restaurant group

We run SEO and AI search for a multi-location restaurant group, so each location shows up when nearby diners search on Google and ask AI assistants where to eat.

Company:

Multi-location restaurant group

Industry:

Hospitality

Segment:

Restaurants and cafes

Business model:

Multi-location

Executive summary

We look after search for a multi-location restaurant group, so every location shows up when people nearby are deciding where to eat.

So for example, when someone searches brunch or coffee near them, or asks ChatGPT or Google's AI Mode where to go, we want each location named. We do that with local SEO for every location, Google Business Profiles that stay fresh with new posts every month, and blog content written around each neighbourhood.

Task:

Get every location found on Google and in AI search

Marketing strategy:

SEO and AI search

Key initiatives

Local SEO for every location

Google Business Profile management

AI search visibility

Location-focused blog content

Business context and objectives

The group came to us with three challenges:

Each location competes in its own neighbourhood, so one generic SEO plan does not work
Diners now ask AI assistants where to eat, not just Google
Keeping several Google Business Profiles active and accurate takes steady, weekly work

Google Business Profiles

Google Business Profile management

We keep every location's Google Business Profile fresh with new posts, photos and accurate details every month, so the group shows up in the map results.

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SEO and AI search for a multi-location restaurant group

SEO and AI search for a multi-location restaurant group

Executive summary

We look after search for a multi-location restaurant group, so every location shows up when people nearby are deciding where to eat.

Key initiatives

Business context and objectives

The group came to us with three challenges:

The solution

Local search strategy

Local SEO for every location

Google Business Profiles

Google Business Profile management

Location content and blogs

Blog content for each neighbourhood

AI search visibility

Visibility in ChatGPT and Google AI Mode

Tracking and monthly reporting

Rank tracking and monthly reporting

The results