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LEAD GENERATION

Meta ads lead generation for a specialty Rx pharmacy

We set up and ran Meta lead generation for a specialty Rx pharmacy, from the ad copy and creative to the Meta business portfolio and the campaigns themselves.

Company:
Specialty Rx pharmacy
Industry:
Healthcare
Segment:
High cost specialty medications
Business model:
Specialty pharmacy
About usProjects
Services
Solutions
IndustriesBlogContact
Let's talk
LEAD GENERATION

Meta ads lead generation for a specialty Rx pharmacy

We set up and ran Meta lead generation for a specialty Rx pharmacy, from the ad copy and creative to the Meta business portfolio and the campaigns themselves.

Company:
Specialty Rx pharmacy
Industry:
Healthcare
Segment:
High cost specialty medications
Business model:
Specialty pharmacy
01

Executive summary

We ran Meta lead generation for a specialty Rx pharmacy that helps patients pay less for high cost specialty meds.

We wrote the ad copy, designed the ad creative, set up their Meta business portfolio and ran the campaigns from start to finish. And as the campaigns learned, we kept testing, so the cost per lead went down while the number of leads went up.

Task:
Bring in more leads at a lower cost per lead
Marketing strategy:
Meta ads

Key initiatives

Meta business portfolio setup
Ad copy and creative
Campaign build and launch
Ongoing testing to lower cost per lead

Business context and objectives

The pharmacy came to us with three challenges:

The solution

02

Offer and audience strategy

Offer and audience strategy

Offer and audience strategy

We worked out who to reach and what to say: patients on high cost specialty meds who want to pay less for them.

03

Ad copy and creative

Ad copy

Ad copy

We wrote clear ad copy that speaks to the cost of specialty meds without making health claims.

Ad creative design

Ad creative design

We designed the ad creative, from feed ads to stories, built to stop the scroll and get people to fill in the lead form.

04

Meta portfolio and tracking setup

Meta business portfolio and tracking

Meta business portfolio and tracking

We set up the Meta business portfolio, ad account and tracking, so every lead was counted correctly from day one.

05

Campaign launch

Campaign build and execution

Campaign build and execution

We built the campaigns, set up the lead forms and audiences, and ran them day to day.

06

Lowering cost per lead

Lowering cost per lead

Lowering cost per lead

We kept testing audiences, copy and creative and moved budget to what worked, so cost per lead went down while leads went up.

07

The results

Scope of delivery

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