MARKET LAUNCH & GROWTH

End-to-end DTC wellness brand launch in the UAE

We launched a global wellness tea brand in the UAE and ran every part of its growth, from the website and photoshoots to influencers, partnerships, events and lifecycle marketing.

Company:

Global wellness tea brand, UAE

Industry:

Wellness and beauty

Segment:

Wellness teas and supplements

Business model:

Direct-to-consumer ecommerce

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MARKET LAUNCH & GROWTH

End-to-end DTC wellness brand launch in the UAE

We launched a global wellness tea brand in the UAE and ran every part of its growth, from the website and photoshoots to influencers, partnerships, events and lifecycle marketing.

Company:

Global wellness tea brand, UAE

Industry:

Wellness and beauty

Segment:

Wellness teas and supplements

Business model:

Direct-to-consumer ecommerce

Executive summary

In 2021, Beluxe led the UAE launch of a global wellness tea brand, building the whole growth engine for a new market from the ground up.

We rebuilt the website, produced the photoshoots, grew social media to 15k followers and built an influencer program. We set up event, brand and experiential partnerships, and ran lifecycle marketing and paid media so every new customer had a reason to come back.

Task:

Launch and grow a global wellness brand in a new market

Marketing strategy:

Omnichannel

Key initiatives

Website rebuild and ecommerce launch

Social media growth to 15k followers

Influencer, brand and event partnerships

Lifecycle marketing and Meta ads

Business context and objectives

The brand came to the UAE with three challenges:

Introduce a well-known global brand to a new market and a new audience
Build a local ecommerce experience that converts
Create awareness and community fast, online and in person

Market entry strategy

Market entry strategy for the UAE

We planned how to bring a well-known global brand into a new market, from who to reach first to which channels to lead with, so the launch built momentum fast.

Photoshoots and content

Photoshoots and creative production

We produced the photoshoots behind the launch, giving the website, social media and ads a steady supply of local, on-brand images.

Social posts and ad creative

We turned the shoots into scroll-stopping social posts and ad creative made for a UAE audience.

Social, influencers and partnerships

Social media growth to 15k

We grew the brand on social media to 15k followers with a steady content plan and real community management.

Influencer program

We built an influencer program that put the brand in front of the right people, with creators who actually used the product.

Events, brand partnerships and experiential marketing

We set up event partnerships, brand partnerships and experiential moments, so people could see, try and talk about the brand in person.

Lifecycle and paid media

Lifecycle marketing

We built the email flows that welcome new customers and bring them back to reorder.

Meta ads

We ran Meta ads alongside the organic work and reached a 15x return on ad spend.

The results

Social media grown to 15k followers
15x return on Meta ad spend
Influencer program, event partnerships and brand partnerships launched

Scope of delivery

Website and ecommerce
Photoshoots and creative production
Social media management
Influencer marketing
Events, brand partnerships and experiential marketing
Lifecycle marketing
Meta ads

Ready for compliant, profitable growth?

We work with a limited number of brands at a time – ensuring every partnership gets our full focus and strategy depth. If you’re building a diagnostic health brand ready to scale safely, profitably, and with purpose, join our waitlist to be considered for our next partnership cycle.

Let's talk

End-to-end DTC wellness brand launch in the UAE

End-to-end DTC wellness brand launch in the UAE

Executive summary

In 2021, Beluxe led the UAE launch of a global wellness tea brand, building the whole growth engine for a new market from the ground up.

Key initiatives

Business context and objectives

The brand came to the UAE with three challenges:

The solution

Market entry strategy

Market entry strategy for the UAE

Photoshoots and content

Photoshoots and creative production

Social posts and ad creative

Website and ecommerce

Website and ecommerce rebuild

Social, influencers and partnerships

Social media growth to 15k

Influencer program

Events, brand partnerships and experiential marketing

Lifecycle and paid media

Lifecycle marketing

Meta ads

The results

Scope of delivery